E-Business and E-Commerce Management: Strategy, Implementation and Practice
Language: English
Published by Pearson College Div, 2011
- Softcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
AbeBooks seller since July 1, 2024
Condition: Used - Good
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- Title
- E-Business and E-Commerce Management: Strategy, Implementation and Practice
- Author
- Chaffey, Dave
- Publisher
- Pearson College Div
- Publication year
- 2011
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273719602
- ISBN 13
- 9780273719601
- Edition
- 4th Edition
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
The following online resources support the text:
For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary
For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank
"Synopsis" may belong to another edition of this title.
About the Author
Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.
"About the title" may belong to another edition of this title.
Zoom Books East
Glendale Heights, IL, U.S.A.
AbeBooks seller since July 1, 2024
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