Dynamics of Internet usage on corporate communication in Kenya
Language: English
Published by LAP LAMBERT Academic Publishing Dez 2015, 2015
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 47.78
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The proliferation of social media has revolutionized corporate communications world-over. The book delves deeper on the use of the social media as a strategic corporate communication medium. The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Kenyan University settings, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the institutions they represent by use of the social media platforms. The book, therefore, roots for the usage of internet, as well as emphasizing the need to gain an understanding of the emerging issues in corporate branding with respect to the Internet as a communicative tool for businesses and image building. Although the literature has little evidences from Kenyan contexts, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners. 96 pp. Englisch.…
Seller Inventory # 9783659807480
- Title
- Dynamics of Internet usage on corporate communication in Kenya
- Author
- Benedict Toroitich
- Publisher
- LAP LAMBERT Academic Publishing Dez 2015
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659807486
- ISBN 13
- 9783659807480
- Item weight
- 161 grams
- Dimensions
- 220x150x6 mm
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About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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