The Dynamics of Advertising. This item is unavailable.
Language: English
Published by Routledge, 2000
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Softcover
Condition: New
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Item description from seller
In English.
Seller Inventory # ria9789058230850_new
- Title
- The Dynamics of Advertising
- Author
- Botterill, Jackie; MacRury, Iain; Richards, Barry
- Publisher
- Routledge
- Publication year
- 2000
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9058230856
- ISBN 13
- 9789058230850
- Item weight
- 670 grams
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
"Synopsis" may belong to another edition of this title.
About the Author
Jackie Botterill, Iain MacRury, Barry Richards
"About the title" may belong to another edition of this title.