Dynamic Models of Advertising Competition

Language: English

Published by Kluwer Academic Publishers, 2002

1402072678 / 9781402072673

Series: Book 2 of 8 - International Series in Quantitative Marketing

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Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890. . 2002. 2nd ed. 2003. Hardback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9781402072673

Title
Dynamic Models of Advertising Competition
Author
Erickson, Gary M.
Publisher
Kluwer Academic Publishers
Publication year
2002
Condition
New
Binding
Hardcover
Language
English
ISBN 10
1402072678
ISBN 13
9781402072673
Edition
2nd Edition
Series
Book 2 of 8: International Series in Quantitative Marketing

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

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