Marc Rudov, who's written three books on branding for CEOs, published Duped Again: Why Sophistry Works to simplify a complex subject: why people lie and why they believe or accept lies. You'll be surprised at how easily you'll understand your life after reading this groundbreaking book.

We first learned to lie and believe lies from our parents -- then from teachers, doctors, business colleagues, the media, social media, and the government -- and never stopped deceiving ourselves and everybody else. Frequently and repeatedly, we're gullibly or willfully duped; hence, the word again in the book's title.

Rudov dedicated this 160-page book to Elon Musk, who bought Twitter and restored our G-d-given freedom to tell and infer the truth.

Duped Again will take you on a journey of gaslighting, through tales of Joe Biden, Kamala Harris, Jacob & Essau, Bill & Hillary Clinton, George Santos, Anthony Fauci, COVID, Ozempic, Russiagate, Hamas, Charlottesville, Bernie Madoff, Sam Bankman-Fried, and Theranos.

Marc Rudov's axiom will give you a hint about what you'll learn in this book: Deception is an emotional Rorschach test: in it, the duped one feels what he wants and needs to feel.

To change how you perpetrate and navigate deception, read Duped Again -- available in both paperback and eBook versions.

About the Author

Marc Rudov is a branding advisor to CEOs, media commentator, and author of three books on branding. Rudov has headed marketing organizations in both large and small companies. Known worldwide as an independent critical thinker, thought-leader, and truth-teller, he rejects wokeness and what he calls technologica erotica. Mr. Rudov rails against industry, product, and technology jargon, and urges his clients-from various industries-to escape their comfort zones to stand out, to be unique.He counsels CEOs that, if they fail to lead and enforce their branding initiatives internally-the essence of intrabranding-they'll imperil their destinies, and, consequently, squash their bottom lines.Mr. Rudov holds an electrical engineering degree from the University of Pittsburgh and an MBA from Boston University.Contact him at MarcRudov.com for advisory services, media appearances, debates, and speaking engagements.

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