Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave
Alter, Adam
ISBN 10: 0143124935 ISBN 13: 9780143124931
Published by Penguin Books, 2014
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Soft cover
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About this Item
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102596957
Synopsis:
A New York Times bestseller!
A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make--that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.About the Author: Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.
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Bibliographic Details
Title: Drunk Tank Pink: And Other Unexpected Forces...
Publisher: Penguin Books
Publication Date: 2014
Binding: Soft cover
Condition: Very Good
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