Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

Alter, Adam

ISBN 10: 0143124935 / ISBN 13: 9780143124931

Published by Penguin Books, 2014

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0143124935.VG

Synopsis:

A New York Times bestseller!

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day

Most of us go through life believing that we are in control of the choices we make--that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

About the Author: Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.

Bibliographic Details

Title: Drunk Tank Pink: And Other Unexpected Forces...
Publisher: Penguin Books
Publication Date: 2014
Binding: Soft cover
Condition: very_good