Driving Digital Consumer Value With Green Marketing Approaches
Language: English
Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2026
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 317.39
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - As environmental awareness grows alongside rapid digital transformation, businesses are rethinking how they engage with consumers and present their value propositions. Companies are increasingly adopting green marketing approaches not only to promote eco-friendly products but also to demonstrate their commitment to sustainability through measurable and transparent practices. Digital platforms enable organizations to communicate their environmental initiatives more effectively, providing consumers with accessible and real-time information about product sourcing, production processes, and environmental impact. By leveraging digital technologies, businesses can personalize sustainability messaging, engage directly with audiences, and foster stronger emotional connections with environmentally conscious consumers. These strategies help build long-term trust, enhance brand credibility, and position organizations as responsible leaders in a sustainability-driven market. Driving Digital Consumer Value With Green Marketing Approaches explores how organizations can create meaningful consumer value by integrating digital technologies with sustainable marketing strategies. It highlights innovative practices, digital tools, and strategic frameworks that help organizations communicate sustainability initiatives effectively while strengthening brand engagement and competitive advantage. Covering topics such as artificial intelligence, the fast fashion industry, and sustainable development, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, marketing managers, digital strategists, sustainability officers, brand managers, and more.…
Seller Inventory # 9798260005620
- Title
- Driving Digital Consumer Value With Green Marketing Approaches
- Author
- Saleem Mushtaq
- Publisher
- IGI GLOBAL SCIENTIFIC PUBLISHING
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 13
- 9798260005620
- Item weight
- 1,231 grams
- Dimensions
- 260x183x34 mm
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Katerina Beta is a distinguished academic, researcher, and consultant with over 11 years of combined industry and higher education experience. Currently Associate Dean at Global University College (Ajman, UAE), she leads on academic quality, programme development, and strategic growth. She has also served as Lecturer, MBA Associate Course Director, and academic leader at Coventry University. Alongside her academic career, she delivers consultancy and training in leadership, strategy, entrepreneurship, project management, and digital transformation, with a particular focus on AI and data analytics.
Varinder Singh Rana is presently working as Department Chair of Hospitality and Tourism Management at City University Ajman, Ajman, UAE. He received his Doctorate (Ph.D.) in Hospitality from Amity University, Noida, and completed his post-graduation in Hotel Management and Catering Technology from St Peters University, Chennai. He obtained his Bachelor's in Hotel Management from Bangalore University in 2001. He has over 21 years of experience in Academia and Industry. He has provided his services to CT University, GNA University, Lovely Professional University, Punjab Tourism Development Corporation, and various reputed hotels. He has 12 National records in the Limca Book of Records. He is a member of the Board of Management and the Board of Studies of various Universities. He has authored 12 books and 32 research papers in International Journals. He has a vast experience in research and he has organized more than 20 International conferences. He has been invited as a keynote speaker, session chair, and panelist in more than 50 research conferences and seminars. He is a member of the editorial board of five International and three National Journals. He is a certified hospitality educator from American Hotel and Lodging Education Institute. He is the General Secretary of the Chefs Association of Five Rivers which is the nodal body of the Indian Federation of Culinary Associations (IFCA). He served as head chef to the honorable President of India and the President of the Republic of Afghanistan during their visit to Punjab. He is a certified Master Trainer of the Food Safety and Standards Authority of India. He has been awarded by Phagwara Administration for outstanding professional work in 2017. He has been awarded the Best Culinary Educator award by the Indian Federation of Culinary Association (A Nodal Body of the Ministry of Tourism, Government of India). He grabbed Two Silver Medals and one Bronze medal for the Republic of India at the International Culinary Challenge, Uzbekistan where 22 countries participated. He has been associated with many projects of the Punjab Heritage and Tourism Promotion Board (PHTPB).
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 37.52 | £ 51.41 |
Payment methods
- Bank Wire Transfer
- Check
- Paypal
Store description
Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
Specialty
Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
Terms of sale
Imprint
Seller Info:
AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
USt-IdNr.: DE261904229
registered at Commercial register Amtsgerichtes Göttingen
Handelsregisternummer HRB 200691
Alternative dispute resolution:
The European Commission provides a platform for out-of-court online dispute resolution (ODR platform), which can be accessed under https://ec.europa.eu/odr.
We have been a member of the "FairCommerce" initiative since 25.05.2018.
For more information, see www.fair-commerce.de.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to AHA-BUCH GmbH, Einbeck, Germany, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
We ship your order after we received them
for articles on hand latest 24 hours,
for articles with overnight supply latest 48 hours.
In case we need to order an article from our supplier our dispatch time depends on the reception date of the articles, but the articles will be shipped on the same day.
Our goal is to send the ordered articles in the fastest, but also most efficient and secure way to our customers.