Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Hidalgo, Carlos

ISBN 10: 1137526785 / ISBN 13: 9781137526786

Published by Palgrave MacMillan, 2015

Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1137526785I5N00

Synopsis:

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

About the Author: Carlos Hidalgo is the CEO and Principal at ANNUITAS, Inc., a leading Demand Generation and Change Management Firm. In his role, Hidalgo works with CMOs and marketing leaders in an effort to transform their demand generation discipline and ensure there is alignment throughout the people, process, content and technology i.e. Demand ProcessSM. Many Fortune 500 companies across multiple business sectors have relied on Carlos and his team at ANNUITAS to shape and guide their Demand Generation transformation.

Carlos has over 20 years' experience as both a practitioner and consultant in B2B marketing and is a recognized thought leader in the marketing industry. As an international speaker and avid blogger, he is often sought after for his opinion on trends and happenings in the B2B marketing industry.

Bibliographic Details

Title: Driving Demand: Transforming B2B Marketing ...
Publisher: Palgrave MacMillan
Publication Date: 2015
Binding: Hardcover
Condition: Fair
Dust Jacket Condition: No Jacket