Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy

Lemon, Katherine N., Zeithaml, Valarie A., Rust, Roland T.

ISBN 10: 0684864665 ISBN 13: 9780684864662
Published by Free Press, 2000
Language: English
Condition: Used - Very good Soft cover

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Used - Soft cover

Condition: Used - Very good

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