Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

Rust, Roland; Zeithaml, Valarie; Lemon, Katherine

ISBN 10: 0684864665 ISBN 13: 9780684864662
Published by Free Press, 2000
Language: English
Condition: Used - As new Hardcover

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Used - Hardcover

Condition: Used - As new

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