Drivers of SME Growth and Sustainability in Emerging Markets
Language: English
Published by IGI Global, 2024
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 276.51
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.…
Seller Inventory # 9798369301128
- Title
- Drivers of SME Growth and Sustainability in Emerging Markets
- Author
- Sumesh Dadwal
- Publisher
- IGI Global
- Publication year
- 2024
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798369301128
- Item weight
- 847 grams
- Dimensions
- 280x216x18 mm
"Synopsis" may belong to another edition of this title.
About the Author
Pawan Kumar is working as full Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research. His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, social media, technology innovation etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute.
Rajesh Verma is a Professor & Sr. Dean at Mittal School of Business (NIRF Ranked), Lovely Professional University (LPU), where he leads the academic and administrative functions of the business school. He has a PhD in Marketing from Himachal Pradesh University, an MBA from Utkal University, and an Executive Programme in Data Driven Product Management from IIM Lucknow. He is also a Wiley Certified Design Thinking Practitioner
"About the title" may belong to another edition of this title.
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