Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Book 15 of 20: Handel und Internationales Marketing Retailing and International Marketing

Wagner, Katja

ISBN 10: 3658351497 ISBN 13: 9783658351496
Published by Gabler, 2021
Language: English
Condition: New Soft cover

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New - Soft cover

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