Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
Language: English
Published by McGraw Hill, 2015
- Hardcover
- Used
Seller: Fergies Books, Marietta, GA, U.S.A.Fergies Books
AbeBooks seller since February 19, 2018
Condition: Used - Fine
£ 7.66
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- Title
- Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
- Author
- Michelli, Joseph
- Publisher
- McGraw Hill
- Publication year
- 2015
- Condition
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 007180630X
- ISBN 13
- 9780071806305
- Printing
- 3rd Printing
A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.
Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.
The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”
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Fergies Books
Marietta, GA, U.S.A.
AbeBooks seller since February 19, 2018
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Fergies Books
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