Drag as Marketplace
Language: English
Published by Bristol University Press, GB, 2024
- Hardcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
AbeBooks seller since June 10, 2025
Condition: New
£ 95.57
Quantity: 1 available
Add to basketItem description from seller
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.
Seller Inventory # LU-9781529237443
- Title
- Drag as Marketplace
- Author
- Rohan Venkatraman
- Publisher
- Bristol University Press, GB
- Publication year
- 2024
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1529237440
- ISBN 13
- 9781529237443
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars.
Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.
Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.
"Synopsis" may belong to another edition of this title.
About the Author
Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath.
Maria Rita Micheli is Associate Professor in Strategy at IESEG School of Management.
Rohan Venkatraman is Lecturer in Marketing at the Birmingham Business School, University of Birmingham.
Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.
"About the title" may belong to another edition of this title.
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