Doris & Eddy
Language: Spanish
Published by Editorial Académica Española Dez 2016, 2016
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 29.06
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Los textos que componen este volumen son bien diferentes en su temática. El primero es un justo homenaje a Doris Elsa Fleischman Bernays, la mujer de Edward Bernays, quien fuera la primera mujer que se desempeñó como consultora en este campo profesional. El segundo texto, es una visión política del pensamiento de Edward Bernays. El tercer texto es la traducción de un paper de Edward Bernays hallado en la Biblioteca del Congreso de los EE.UU. El mismo aporta alguna luz en el trabajo de consultoría que los esposos Bernays realizaron para Procter & Gamble durante más de 20 años, y en la parte final se encuentra el hallazgo más relevante: allí donde Bernays desarrolla por primera vez en la historia la figura del Director de Comunicación o DirCom como se lo llama hoy en día, adelantándose más de 40 años. 108 pp. Spanisch.
Seller Inventory # 9783639832143
- Title
- Doris & Eddy
- Author
- Federico Rey Lennon
- Publisher
- Editorial Académica Española Dez 2016
- Publication year
- 2016
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- Spanish
- ISBN 10
- 3639832140
- ISBN 13
- 9783639832143
- Item weight
- 179 grams
- Dimensions
- 220x150x7 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
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BuchWeltWeit Ludwig Meier e.K.
Germany
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