Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools

Beasley EdD, Jerry

ISBN 10: 0897501691 / ISBN 13: 9780897501699

Published by Black Belt Communications, 2008

About this Item

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Bibliographic Details

• Title: Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools
• Publisher: Black Belt Communications
• Publication Date: 2008
• Language: English
• ISBN 10: 0897501691
• ISBN 13: 9780897501699
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Based on three decades of international experience, this valuable guidebook explains the logistics of establishing a profitable martial arts enterprise. Filled with illustrative examples and anecdotes from successful entrepreneurs in the field, it contains sound advice on marketing strategies, promotional efforts, and product development. Penned by the promoter of the popular Karate College summer camp, this accessible reference provides a clear and comprehensive road to creating a business that thrives.

About the Author

Jerry Beasley, EdD,

is head of the martial arts curriculum and a professor of exercise, sports, and health education at Radford University in Virginia. A career martial artist, he holds black belts in five styles including an eighth dan from former world kickboxing champion, Joe Lewis. He is founder of the Aikia World International Network, which has certifiedmore than1,100 black belts. He has been named a Black Belt magazine Instructor of the Year andis the author of JKD: High-Risk Sparring and Mastering Karate. He lives in Christiansburg, Virginia.