Doing What Matters: How to Get Results That Make a Difference-- the Revolutionary Old-school Approach
Language: English
Published by Random House USA Inc, 2007
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
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Add to basketItem description from seller
When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, Jim made as much sense in terms of talking about business as anybody I've ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity. There is only one CEO in recent times who has faced--and succeeded at--the extraordinary challenges of leading three major companies--Gillette, Nabisco, and Kraft--into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters--the action plan for identifying and tackling what's important and ignoring the rest--is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day. Kilts illustrates his ideas with colorful stories, such as that little red razor. A new product idea he proposed early on at Gillette, it was initially shelved because everyone knew you couldn't sell a red razor, but went on to become one of Gillette's biggest marketing successes ever. Jim Kilts's focus on both business fundamentals and personal attributes provides the complete package, showing how to get results that make a difference through: - Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action. - Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission. - Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road--with enormous benefits to the business. - Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition. Whether you're CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results--ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to big bang. From the Hardcover edition.…
Seller Inventory # 00084032024
- Title
- Doing What Matters: How to Get Results That Make a Difference-- the Revolutionary Old-school Approach
- Author
- John F Manfredi John F Manfredi Robert L Lorber James M Kilts
- Publisher
- Random House USA Inc
- Publication year
- 2007
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0307351661
- ISBN 13
- 9780307351661
"Synopsis" may belong to another edition of this title.
About the Author
JOHN F. MANFREDI, managing partner of Manloy Associates, formerly was senior vice president of investor relations and corporate affairs at the Gillette Company and prior to that executive vice president at Nabisco.
ROBERT L. LORBER is president and CEO of the Lorber Kamai Consulting Group and associate professor at the University of California at Davis.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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