The Disruption Fallacy | Stop Breaking The Wrong Things And Achieve Meaningful Progress

Costas Papaikonomou

ISBN 10: 9465204382 / ISBN 13: 9789465204383

Published by Brave New Books, 2025

The Disruption Fallacy | Stop Breaking The Wrong Things And Achieve Meaningful Progress | Costas Papaikonomou | Taschenbuch | Englisch | 2025 | Brave New Books | EAN 9789465204383 | Verantwortliche Person für die EU: Bookmundo, Delftsestraat 33, 3013 AE ROTTERDAM, NIEDERLANDE, info[at]bookmundo[dot]com | Anbieter: preigu. Seller Inventory # 132431642

Synopsis:

Disruption is the business world’s favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn’t come from smashing the system—it comes from working smarter with what’s already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype. Papaikonomou, co-founder of Happen Group—a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture—draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he’s seen it all. His verdict? “Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results.” With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with “move fast and break things.” Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.

From the Back Cover: Disruption is the business world’s favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn’t come from smashing the system―it comes from working smarter with what’s already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype.
Papaikonomou, co-founder of Happen Group―a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture―draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he’s seen it all. His verdict? “Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results.”
With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with “move fast and break things.” Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.

Bibliographic Details

Title: The Disruption Fallacy | Stop Breaking The ...
Publisher: Brave New Books
Publication Date: 2025
Binding: Taschenbuch
Condition: Neu