Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
Rita Gunther McGrath,Ian C MacMillan
Language: English
Published by Harvard Business Review Press February 2009, 2009
- Hardcover
- Used
Seller: Eagle Eye Books, Decatur, GA, U.S.A.Eagle Eye Books
AbeBooks seller since November 11, 2015
Condition: Used
£ 4.65
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- Title
- Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
- Author
- Rita Gunther McGrath,Ian C MacMillan
- Publisher
- Harvard Business Review Press February 2009
- Publication year
- 2009
- Condition
- Used
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591396859
- ISBN 13
- 9781591396857
- Seller catalogs
- Business
In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.
Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.
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Eagle Eye Books
Decatur, GA, U.S.A.
AbeBooks seller since November 11, 2015
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