Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
McGrath, Rita Gunther; MacMillan, Ian C.
Language: English
Published by Harvard Business Review Press, 2009
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Very good
£ 4.96
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1591396859I4N00
- Title
- Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
- Author
- McGrath, Rita Gunther; MacMillan, Ian C.
- Publisher
- Harvard Business Review Press
- Publication year
- 2009
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591396859
- ISBN 13
- 9781591396857
- Item weight
- 1.24 pounds
In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.
Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.
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ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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