The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
TREACY, Michael and Fred Wiersema
Published by Addison-Wesley, Reading, Mass, 1994
- Hardcover
- Used
Seller: Between the Covers-Rare Books, Inc. ABAA, Gloucester City, NJ, U.S.A.Between the Covers-Rare Books, Inc. ABAA
AbeBooks seller since July 25, 1997
Condition: Used - Fine
£ 15.57
Quantity: 1 available
Add to basketItem description from seller
Second printing. 208pp. Fine in fine dust jacket.
Seller Inventory # 383346
- Title
- The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
- Author
- TREACY, Michael and Fred Wiersema
- Publisher
- Addison-Wesley, Reading, Mass
- Publication year
- 1994
- Condition
- Fine
- Dust jacket
- Fine
- Binding
- Hardcover
- ISBN 10
- 0201406489
- ISBN 13
- 9780201406481
"Synopsis" may belong to another edition of this title.
From the Back Cover
Why is it that Casio can sell a calculator more cheaply the Kellogg's can sell a box of cornflakes? Why can FedEx ‘absolutely, positively’ deliver your package overnight but airlines have trouble keeping track of your bags? How is it that some companies are reinventing competition in their markets – setting new standards of quality, innovation and customer service – while others are seemingly oblivious to the changing world around them?
'The Discipline of Market Leaders' presents a deceptively simple thesis: that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution – and literally build their organisation around it.
Through detailed case studies of some of the world's best-knowncompanies, the authors examine the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one, which will enable companies to stake their claim to market leadership.
A chapter featuring European companies, including Marks&Spencer, Whitbread and British Airways, has been specially written for this paperback edition.
‘Move over Michael Porter! You'll find it hard to put down this book, and even harder not to change your company after reading it’.
PHILIP KOTLER
‘Another cracker from CSC Index... Highly recommended’.
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