The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Treacy,Michael/Wiersema,Fred/Wiersema,Frede
Language: English
Published by Perseus Books 1995/01/01 00:00:00.000, 1995
- Hardcover
- Used
Seller: Colorado's Used Book Store, Englewood, CO, U.S.A.Colorado's Used Book Store
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Treacy,Michael/Wiersema,Fred/Wiersema,Frede Discipline Of Market Leaders: Choose Your Customers,Narrow Your Focus,Dominate Your Market Edge and corner wear to dust jacket. Creases to dust jacket. Dust jacket is in good condition. Edge and corner wear to book. Pages still clean and tight. Book is in good condition. All U.S. orders shipped with tracking number and e-mail confirmation. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
Seller Inventory # 264437
- Title
- The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
- Author
- Treacy,Michael/Wiersema,Fred/Wiersema,Frede
- Publisher
- Perseus Books 1995/01/01 00:00:00.000
- Publication year
- 1995
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0201406489
- ISBN 13
- 9780201406481
- Seller catalogs
- Business Hard Cover
"Synopsis" may belong to another edition of this title.
From the Back Cover
Why is it that Casio can sell a calculator more cheaply the Kellogg's can sell a box of cornflakes? Why can FedEx ‘absolutely, positively’ deliver your package overnight but airlines have trouble keeping track of your bags? How is it that some companies are reinventing competition in their markets – setting new standards of quality, innovation and customer service – while others are seemingly oblivious to the changing world around them?
'The Discipline of Market Leaders' presents a deceptively simple thesis: that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution – and literally build their organisation around it.
Through detailed case studies of some of the world's best-knowncompanies, the authors examine the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one, which will enable companies to stake their claim to market leadership.
A chapter featuring European companies, including Marks&Spencer, Whitbread and British Airways, has been specially written for this paperback edition.
‘Move over Michael Porter! You'll find it hard to put down this book, and even harder not to change your company after reading it’.
PHILIP KOTLER
‘Another cracker from CSC Index... Highly recommended’.
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