Direct From Dell: Strategies that Revolutionized an Industry

Dell, Michael

ISBN 10: 1861975570 / ISBN 13: 9781861975577

Published by Profile Books, 2000

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs4095973461

Synopsis:

Michael Dell, founder of Dell Computer and one of the world's top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success. At the age of twelve Michael Dell earned $2,000 selling stamps, and by the age of eighteen he was selling customized PCs from his room. He went on to found one of the most successful computer businesses in the world, redefining the industry.Direct from Dell teaches you how to get on to the front of the pack and stay there. The pioneer shares his ideas on: Why, initially, it's better to have too little capital rather than too much. How studying customers, not competition, will give you a greater competitive edge. Why your people pose a greater threat to your business than the competition How to exploit the competition's weakness by exposing it's greatest strength How integrating vertically can make the difference between survival and collapse. Revealing nothing less than a new model for business in the information age, Direct from Dell is both a success story and a manifesto for revolutionizing any industry.

About the Author: Michael Dell's rise to the top of the computer industry began at the age of fifteen when he first dissected the AppleMac. By the age of eighteen he was selling customized PCs from his room. He went on to found the Dell Computer Corporation, revolutionizing the business through direct selling and increased customer service.

Bibliographic Details

Title: Direct From Dell: Strategies that ...
Publisher: Profile Books
Publication Date: 2000
Binding: Soft cover
Condition: Very Good