Direct From Dell: Strategies That Revolutionized an Industry

Dell, Michael; Fredman, Catherine

ISBN 10: 0887309143 / ISBN 13: 9780887309144

Published by Harper Business, 1999

This copy has clearly been enjoyedâ expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps. Seller Inventory # DBV.0887309143.A

Synopsis:

The founder of Dell Computer Corporation recounts the inspirational story of his thriving high-tech company and the innovative strategies that have made it so successful and competitive in the modern corporate environment. 150,000 first printing. Tour.

Review: The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalisation of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organised into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. -- Harry C. Edwards, Amazon.com

Bibliographic Details

Title: Direct From Dell: Strategies That ...
Publisher: Harper Business
Publication Date: 1999
Binding: Hardcover
Condition: acceptable