The Direct Mail Solution : A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Simpson, Craig, Kennedy, Dan S.

ISBN 10: 1599185180 / ISBN 13: 9781599185187

Published by Entrepreneur Media Inc/Entrepreneur Press, 2014

About this Item

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Seller Inventory # 16559402-6

Bibliographic Details

• Title: The Direct Mail Solution : A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
• Publisher: Entrepreneur Media Inc/Entrepreneur Press
• Publication Date: 2014
• Language: English
• ISBN 10: 1599185180
• ISBN 13: 9781599185187
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

About the Authors

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years.

Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.