Direct Hit: Winning Direct Marketing Campaigns
Language: English
Published by Pitman Publishing, 1995
- Softcover
- Used
Seller: BookDepart, Shepherdstown, WV, U.S.A.BookDepart
AbeBooks seller since April 18, 1998
Condition: Used - Good
£ 3.86
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Seller Inventory # 97670
- Title
- Direct Hit: Winning Direct Marketing Campaigns
- Author
- Stone, Merlin, Derek Davies, And Alison Bond
- Publisher
- Pitman Publishing
- Publication year
- 1995
- Condition
- UsedGood
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273616897
- ISBN 13
- 9780273616894
This is the common image of direct marketing, but is it fair? Is that all there is to it?
Not if you know what you are doing. Direct Marketing is an essential part of marketing. Any company that ignores direct marketing does so at its peril.
It enables you to communicate with your customers to: let them know you are there, ensure that your products fulfil their needs, receive valuable feedback, build up a database and develop long term loyalty.
This book is a no-nonsense practical tool kit which will enable you to launch a successful direct marketing campaign. It gives advice on: planning an effective campaign, monitoring effectiveness and efficiency, improving your response rate, and integrating campaigns.
"Synopsis" may belong to another edition of this title.
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BookDepart
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