Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing Campaigns (Pitman Marketing)

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ISBN 10: 0273616897 / ISBN 13: 9780273616894

Published by -, 1995

Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing Campaigns (Pitman Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273616894

Synopsis:

Congratulations! - You are already a winner. If you return the enclosed reply paid postcard within 10 days you will win a share of our jackpot (minimal) and be harassed by junk mail for the rest of your time on earth!
This is the common image of direct marketing, but is it fair? Is that all there is to it?
Not if you know what you are doing. Direct Marketing is an essential part of marketing. Any company that ignores direct marketing does so at its peril.
It enables you to communicate with your customers to: let them know you are there, ensure that your products fulfil their needs, receive valuable feedback, build up a database and develop long term loyalty.
This book is a no-nonsense practical tool kit which will enable you to launch a successful direct marketing campaign. It gives advice on: planning an effective campaign, monitoring effectiveness and efficiency, improving your response rate, and integrating campaigns.

About the Author: Merlin Stone lectures at Kingston and Surrey Universities.

Bibliographic Details

Title: Direct Hit - Direct Marketing With A Winning...
Publisher: -
Publication Date: 1995
Binding: Paperback
Condition: Very Good