Dimensions of Advertising Theory and Practice in Africa (Paperback)
Language: English
Published by Amalion Publishing, Dakar, 2013
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 26.77
Quantity: 1 available
Add to basketItem description from seller
Paperback. This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9782359260182
- Title
- Dimensions of Advertising Theory and Practice in Africa (Paperback)
- Author
- Rotimi Williams Olatunji
- Publisher
- Amalion Publishing, Dakar
- Publication year
- 2013
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 2359260189
- ISBN 13
- 9782359260182
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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