Digitales Produktmanagement: Methoden Instrumente Praxisbeispiele
Language: German
Published by Gabler, 2020
- Softcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
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266 pages. German language. 8.20x5.82x0.67 inches. In Stock.
Seller Inventory # 3658306289
- Title
- Digitales Produktmanagement: Methoden Instrumente Praxisbeispiele
- Author
- Hoffmann, Sascha (Editor)
- Publisher
- Gabler
- Publication year
- 2020
- Condition
- Brand New
- Binding
- Paperback
- Language
- German
- ISBN 10
- 3658306289
- ISBN 13
- 9783658306281
- Item weight
- 0.43 kilograms
In diesem Buch geben zahlreiche Experten einen praxisorientierten Einblick in die vielfältigen Themen des digitalen Produktmanagements: von der Ideengenerierung und Evaluierung über die Produktentwicklung bis hin zum Marktlaunch und der anschließenden Performanceanalyse. Dabei werden die jeweils zentralen Aufgaben und Herausforderungen aus Sicht des Produktmanagers (Product Owner) beschrieben.
Die Autoren behandeln in ihren Beiträgen neben agilen Methoden und Arbeitsmodellen auch Aspekte wie laterale Führung, Stakeholdermanagement, User Experience oder die Arbeit mit Daten. Zudem beschreiben sie konkrete Tools, mit denen die Entwicklung digitaler Produkte erfolgreich gemanagt werden kann.
Ein Buch für alle, die im Bereich Produktmanagement, Softwareentwicklung, Business Development oder Marketing und Vertrieb tätig sind, sowie für interessierte Studierende.
„Produktmanager sind gefragter denn je am Markt. Das Buch zeigt anschaulich, wie vielseitig und herausfordernd der Job ist, und gibt wertvolle Tipps, um ein richtig guter Produktmanager zu werden.“ Arne Wolter, Chief Digital Officer bei Gruner + Jahr
„Dieses Buch strotzt vor praxisrelevantem Wissen ausgewiesener Experten. Vom Einsteiger bis zum erfahrenen Produktmanager ist hier für jeden was dabei.“ Petra Wille, Product Leadership Coach und Organisatorin der MTP Engage Hamburg
"Synopsis" may belong to another edition of this title.
About the Author
Beitragsautoren:
- Tim Adler, Greenhouse Innovation Lab
- Markus Andrezak, überproduct GmbH
- Matthias Blaß, Hanseatic Bank GmbH & Co KG
- Tim Herbig, Erfurt
- Alexander Hipp, Neobank N26
- Arne Kittler, New Work SE (XING)
- Jan Köster, G+J Digital Media
- Jan Martens, Lotto24 AG
- Sonja Mewes, Beautiful Future
- Inken Petersen, Hamburg
- Patrick Roelofs, Lotto24 AG
- Philip Steen, IDALABS GmbH & Co. KG
- Anna Wicher, G+J Innovation GmbH
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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