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Bibliographic Details

Title: Digitale Transformation im Mittelstand mit System: Wie KMU durch eine innovative Kultur den digitalen Wandel schaffen
Publisher: Springer Gabler
Publication Date: 2018
Language: German
ISBN 10: 3658229136
ISBN 13: 9783658229139
Binding: Soft cover
Condition: very good

About this title

Synopsis

Dieses Buch stellt kleinen und mittelst�ndischen Unternehmen die Frage: Sind Sie bereit f�r die digitale Transformation? Unabh�ngig von der Antwort lautet die These der Autoren: Auch wenn nicht, Sie haben keine Wahl – denn Sie sind mittendrin, und ein Nicht-Mitmachen f�hrt in den Ruin.

Um Unternehmern Mut f�r die neuen Herausforderungen zu machen, zeigt dieses Buch kompakt und auf den Punkt auf, mit welch simplen Fragestellungen und Methoden Mittelst�ndler ihr Transformations- und Innovationspotenzial entdecken, analysieren und gewinnbringend nutzen k�nnen. Mithilfe einer von den Autoren entwickelten Methode werden Ma�nahmen f�r alle relevanten Gesch�ftsbereiche abgeleitet, die KMU zu starken Mitstreitern in der digitalen Transformation machen. Mit zahlreichen inspirierenden Fragestellungen, Denkanst��en und konkreten Umsetzungstipps.

Au�erdem: eine ausf�hrliche Checkliste mit vielen Extratipps und Hinweisen zur EU-Datenschutzgrundverordnung (DSGVO).

About the Author

Sascha Kugler ist gesch�ftsf�hrender Gesellschafter der Alchimedus Management GmbH und aktiver Gesellschafter mehrerer Firmen. Seit 20 Jahren ber�t er KMU im Aufbau und bei der Revitalisierung von Unternehmenseinheiten sowie bei Gr�ndungsvorhaben.

Felix Anrich ist spezialisiert auf die Fachberatung von Cyber-Risiken in KMU. In enger Zusammenarbeit mit Datenschutzbeauftragten und Unternehmensberatern verbindet er den Datenschutz und die IT-Sicherheit mit der zielgerichteten Absicherung von Restrisiken.

"About this title" may belong to another edition of this title.

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