Title: Digitale Transformation von Gesch?ftsmodellen: Grundlagen, Instrumente und Best Practices (Schwerpunkt Business Model Innovation) (German Edition)
Publisher: Springer Gabler
Publication Date: 2021
Language: German
ISBN 10: 3658319798
ISBN 13: 9783658319793
Binding: Hardcover
Edition: 2nd Edition
Condition: New

About this title

Synopsis

Dieses Buch zeigt, wie es Unternehmen gelingt, ihre Gesch�ftsmodelle auf die digitale Zukunft vorzubereiten und wie dadurch Wettbewerbsvorteile geschaffen und Kundenanforderungen besser erf�llt werden k�nnen. Die Autoren aus Praxis und Wissenschaft zeigen die digitale Transformation von Unternehmen �ber die gesamte Wertsch�pfungskette hinweg.

Die Beitr�ge behandeln Ans�tze und Instrumente, Studienergebnisse und Best Practices unterschiedlicher Industrien im Kontext der digitalen Transformation. Die Inhalte ber�cksichtigen divergierende Anforderungen von Unternehmen und Industrien und k�nnen nach Bedarf kombiniert und erweitert werden, um sie an die spezifischen Rahmenbedingungen eines Unternehmens anzupassen.

Die zweite aktualisierte Auflage wurde �berarbeitet und enth�lt neue wissenschaftliche und praktische Beitr�ge zu den folgenden drei zentralen Themen: Ans�tze und Instrumente, Studienergebnisse sowie Best Practices aus den Bereichen Mobilit�t, Gesundheit, Maschinenbau, Medien, Lebensmittel, Banken und Handel.

About the Author

Die Herausgeber:

Prof. Dr. Daniel R. A. Schallmo (Hochschule Neu-Ulm, Leiter des Instituts f�r Entrepreneurship und Mitglied am Institut f�r Digitale Transformation) ist �konom, Unternehmensberater und Autor zahlreicher Publikationen. Er befasst sich mit den Themen Digitalisierung, Business Model Innovation und Design Thinking.

Prof. Dr. Andreas Rusnjak (Hochschule Flensburg) befasst sich mit den Themen Startups, Digitale Strategien, Innovation/ Incubation/ Acceleration, Business Development und in der Digitalen Transformation von Gesch�ftsmodellen.

Prof. Dr. Johanna Anzengruber (FH Ober�sterreich, Department f�r Gesundheits-, Sozial- und Public Management) befasst sich mit den Themen strategische Zukunftsplanung, Innovationsmanagement und Kompetenzmanagement f�r globale Organisationen.

Prof. Dr. Thomas Werani (Johannes Kepler Universit�t Linz, Institut f�r Handel, Absatz und Marketing) leitet die Abteilung Business-to-Business-Marketing und befasst sich mit Business-to-Business-Marketing mit Fokus auf Gesch�ftsmodelle, Wert-, Produkt- und Beziehungsmanagement.

Prof. Dr. Klaus Lang (Hochschule Neu-Ulm, Leiter Institut f�r Digitale Transformation) befasst sich mit den Themen Unternehmensf�hrung, Digitale Gesch�ftsmodelle und Transformation sowie Design Thinking.

Die Beitragsautoren:

Dr. Nizar Abdelkafi

Dr. Bj�rn Asdecker

Dr. Norbert Beck

Univ.-Professor Dr. habil. Wolfgang Becker

Dr. Matthias Berth

Dr. Michael C. Blum

Mariusz C. Bodek

Alexander Braune

Prof. Dr. Leo Brecht

Ing.-Mag. Gert Breitfu�

Prof. Dr. Alexander Brendel-Schauberger

Dr. Gunnar Brink

Fernando Chaves

Prof. Dr. Patricia Deflorin

Niklas Eberhardt

Mag. Gerald Ebner-Kaplinger

Prof. Dr. Ulrich Egle

Prof. Dr. Elisabeth Eppinger

Christoph Feichtinger

Katharina Felk

Dipl.-Ing. Michael Fruhwirth, MLBT

Joseph Hefele

Romy Hilbig

Prof. Dr. Katharina H�lzle

David Karl

Barbara Koch

Prof. Dr. Ralf T. Kreutzer

Prof. Dr. Christian Landau

Christoph Lefkes

Mag. Dr. Petra Martinek-Kuchinka

Thomas Matyssek

Pascal Morf

Assoz.-Prof. Dr. Viktoria Pammer-Schindler

Prof. Dr. oec. publ. Ulrike Reisach

Prof. Dr. habil. David Rygl

Dipl.-Kfm. Andreas Scheel

Prof. Dr. Maike Scherrer

Dipl.-Ing. Dr. techn. Edgar Schiebel

Oliver Schmid

Tobias Schoder

Prof. Dr. Avo Sch�nbohm

Dr.-Ing. Fabian Schreiber

Prof. Dr. J�rgen Schr�der

Dipl.-Kfm. Christian Schultz

Prof. Dr. Remigiusz Smolinski

Nina Spiri

Kris Steinberg

Dr. Birgit Stelzer

Prof. Dr. Jutta Stirner

Prof. Dr. rer. pol. Martin Stirzel

Univ.-Prof. Dr. Eric Sucky

Dr. Karl T�uscher

Univ.-Prof. Dr. Stefan Thalmann

Hildegard Thim

Dr. Dagmar Piotr Tomanek

Prof. Dr. Patrick Ulrich

Prof. Dr. Harry Wagner

Marc Widmer

Markus Wildbihler

Malte Winter

Alexander Zerdick

Dr. Michael Zollenkop

"About this title" may belong to another edition of this title.

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