Digitale Plattformen im industriellen Mittelstand Strategien, Methoden, Umsetzungsbeispiele
Language: German
Published by Springer, 2024
- Softcover
- New
Condition: New
£ 47.25
Quantity: 2 available
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Dieses Buch stellt neue Strategien, Methoden und Umsetzungsbeispiele vor, mit denen digitale Plattformen zur Realisierung erfolgreicher Gesch?ftsstrategien im industriellen Mittelstand eingesetzt werden. Digitale Plattformen sind Erfolgsgaranten f?r viele Weltmarktf?hrer im Konsumg?terbereich. Aber auch der industrielle Mittelstand kann mit ihrer Hilfe neue Gesch?ftsfelder erschlie?en und Wettbewerbsvorteile realisieren. In diesem Band zeigen wir auf, warum sich produzierende Unternehmen schon heute in diesem Wettbewerbsumfeld positionieren m?ssen und welche strategischen Handlungsoptionen existieren. Ein strukturierter Transformationspfad zeigt, wie der industrielle Mittelstand ?ber die Etablierung digitaler Dienstleistungen den Sprung in die Plattform?konomie schaffen kann. Innovative Methoden und Werkzeuge bieten konkrete Hilfestellung, um diesen Transformationsprozess strategisch zu planen und umzusetzen. Zwei ausgew?hlte Praxisbeispiele zeigen schlie?lich auf, wie der Einstieg in die Plattform?konomie erfolgreich gelingt. De Gewicht in Gramm: 255.…
Seller Inventory # IB-6078728
- Title
- Digitale Plattformen im industriellen Mittelstand Strategien, Methoden, Umsetzungsbeispiele
- Publisher
- Springer
- Publication year
- 2024
- Condition
- Neu
- Binding
- Softcover/Taschenbuch
- Language
- German
- ISBN 10
- 3662681153
- ISBN 13
- 9783662681152
- Item weight
- 255 grams
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About the Author
"About the title" may belong to another edition of this title.
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