Digital Vortex: Cómo Las Empresas Tradicionales Pueden Competir Con Las Más Disruptivas (acción Empr
Language: Spanish
Published by Lid Editorial Empresarial, S.l., 2018
- Softcover
- Used
Condition: Used - Near fine
£ 3.39
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Seller Inventory # 8272202207142MAX18417277285
- Title
- Digital Vortex: Cómo Las Empresas Tradicionales Pueden Competir Con Las Más Disruptivas (acción Empr
- Author
- Jeff Loucks, James Macaulay, Andy Noronha, Michael Wade, Lourdes Yagüe
- Publisher
- Lid Editorial Empresarial, S.l.
- Publication year
- 2018
- Condition
- Muy Bien
- Binding
- Soft cover
- Language
- Spanish
- ISBN 10
- 8417277285
- ISBN 13
- 9788417277284
Cuando las empresas tradicionales aun no terminaban de tener claro el concepto de digitalización y cómo debían aplicarlo en sus negocios, aparecieron empresas disruptivas, en su día startups, como Airbnb o Uber que marcaron un antes y un después en la forma de hacer negocios ya que sus modelos digitales empezaron a ser una amenaza para aquellos que habían sido particularmente físicos.
Nadie estaba preparado. La digitalización pilló por sorpresa en muchos sectores y empresas hasta ahora líderes están siendo desbancadas con gran rapidez.
Pero ¿cómo pueden las grandes compañías ya consolidadas competir con estas nuevas empresas digitales ávidas por hacerse con su cuota de mercado? En Digital Vortex los autores dan las claves para que estas organizaciones aprendan a usar los modelos de negocio y las estrategias de las startups para su propio beneficio, maximizando el valor de su negocio y haciéndolos mucho más rentables.
A través de recomendaciones fundadas en la investigación de miles de ejecutivos provenientes tanto de empresas líderes del mercado como de startups, las organizaciones más tradicionales aprenderán a desarrollar la agilidad para anticipar amenazas, detectar oportunidades y aprovecharlas antes que sus rivales. Les ayudará en su camino para competir con los disruptores y ganar.
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