Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Luttrell, Regina; Emerick, Susan; Wallace, Adrienne

ISBN 10: 0190925396 / ISBN 13: 9780190925390

Published by Oxford University Press (edition ), 2021

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0190925396-11-1

Synopsis:

Advances understanding of the social web and how emerging technologies deliver new capabilities

About the Author: REGINA LUTTRELL, PH.D. is currently the associate dean of research and creative activity and director of the W20 Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University where she teaches public relations and social media.

SUSAN F. EMERICK is a globally recognized business and marketing innovator, building online brands for organizations around the world. Recognized as one of the top 25 Internet Marketing Leaders and Innovators by iMedia, listed in the TopRank top 25 Women That Rocked Social Media, and honored as one of the top 50 Influential Women in Digital Marketing.

ADRIENNE A. WALLACE, PH.D. is an assistant professor at Grand Valley State University, with more than 20 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, and lobbying, to finance.

Bibliographic Details

Title: Digital Strategies: Data-Driven Public ...
Publisher: Oxford University Press (edition )
Publication Date: 2021
Binding: Paperback
Condition: Very Good