Digital and Social Media Marketing

Language: English

Published by Springer International Publishing, 2020

3030243761 / 9783030243760

Series: Book 5 of 6 - Advances in Theory and Practice of Emerging Markets

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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focuses on issues and implications of digital and social media marketing for emerging marketsHighlights developing applications, theories and models being used in digital and social marketingExamines how temporal and geogra.

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Title: Digital and Social Media Marketing
Author: Rana, Nripendra P.|Slade, Emma L.|Sahu, Ganesh P.|Kizgin, Hatice|Singh, Nitish|Dey, Bidit|Gutierrez, Anabel|Dwivedi, Yogesh K.
Publisher: Springer International Publishing
Publication year: 2020
Condition: New
Binding: Kartoniert / Broschiert
Language: English
ISBN 10: 3030243761
ISBN 13: 9783030243760
Series: Book 5 of 6: Advances in Theory and Practice of Emerging Markets
Seller catalogs: Sozialwissenschaften/Recht/Wirtschaft

About the Author

Nripendra P. Rana is a Professor in Digital Marketing and the Head of International Business, Marketing & Branding (IBMB) Research Centre at the School of Management, University of Bradford, UK. His current research interests focus primarily upon adoption of emerging and cutting-edge technology, such as e-government, m-government, e-commerce, m-commerce systems and digital and social media marketing. He is an Associate Editor for International Journal of Information Management and Global Journal of Flexible Systems Management. Professor Rana is also a Senior Fellow of the Higher Education Academy (SFHEA).

Emma L. Slade is a Lecturer in Marketing at the School of Management, University of Bristol, UK. Emma’s research and teaching interests revolve around digital technologies and consumer behaviour. Emma was also Programme Co-Chair of the 15th IFIP I3E Conference on ‘Social Media: The Good, the Bad, and the Ugly’ and has co-edited several journal special issues.

Ganesh Prasad Sahu is a Professor and Head of the School of Management Studies at Motilal Nehru National Institute of Technology Allahabad, Pryagraj, India. His research interests are in the areas of MIS, E-governance, Green Information Systems, and related areas.

Hatice Kizgin is a Senior Lecturer in Marketing and REF environment Deputy Lead at Swansea University, UK. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her special research interest is into the non- Western communities with a strong positivist approach to research.

Nitish Singh is a Professor of International Business at the Boeing Institute of International Business, Saint Louis University. His research interests span the areas of global e-commerce, localization, cross-cultural consumer behavior, sustainability and ethics.

Bidit L. Dey is a Senior Lecturer in marketing and MBA Director at Brunel Business School, Brunel University London. His research interest revolves around the adoption and use of technologies at the bottom of the economic pyramid and acculturation of ethnic communities in multicultural environments. He is also a member of the British Association for South Asian Studies (BASAS), Academy of Marketing (AM), British Academy of Management (BAM) and Chartered Institute of Marketing (CIM) and the Co-Chair of the Qualitative Inquiry SIG at the Academy of Marketing.

Anabel Gutierrez is a Senior Lecturer in Digital Marketing at the University of Kent with over 25 years of academic experience which she has balanced with industrial practice gained from consultancy work in IT projects for both private and public sectors. Her research interest areas are in innovation and adoption of emerging technologies for the digital economy with particular interest on data privacy concerns, the use of data to understand consumer behaviour and how to improve data-driven decision making. Currently, she is a member of the SAS UK & Ireland Academic Advisory Board.

Yogesh K. Dwivedi is a Professor of Digital Marketing and Innovation, the University Dean of Academic Leadership (REF Research Environment), Founding Director of the Emerging Markets Research Centre (EMaRC) and Co-Director of Research at the School of Management, Swansea University, Wales, UK. Professor Dwivedi is also currently leading the International Journal of Information Management as its Editor-in-Chief. His research interests are at the interface of Information Systems (IS) and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital marketing particularly in the context of emerging markets. Professor Dwivedi is an Associate Editor of the European Journal ofMarketing, Government Information Quarterly and International Journal of Electronic Government Research, and Senior Editor of the Journal of Electronic Commerce Research.

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