Digital Platforms and Managing Brand Crises (Paperback)
Language: English
Published by IGI Global, 2025
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 179.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. In today's connected world, digital platforms have become a vital tool for brand engagement to combat public scrutiny. As information spreads across social media and online communities, brands are more vulnerable to crises that can escalate faster than brands can fix them. Organizations can navigate these turbulent digital landscapes, leveraging the very platforms that amplify risk to communicate effectively, and safeguard their reputations. In an age where one misstep can go viral, mastering digital crisis management is no longer optional, it's a core competency. Digital Platforms and Managing Brand Crises explore how the advancement of technologies in this connected have helped companies in management of crisis. This book demonstrates how to manage these crises effectively while maintaining brand integrity, a critical aspect of modern brand management. Covering topics such as digital platforms, brand management, and crisis management, this book is an excellent resource for academicians, researchers, entrepreneurs, marketing professionals, business leaders, and more. "This book aims to contribute to the creation of distinctive and memorable brands"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798337323688
- Title
- Digital Platforms and Managing Brand Crises (Paperback)
- Author
- Jorge Remondes
- Publisher
- IGI Global
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798337323688
"Synopsis" may belong to another edition of this title.
About the Author
Ana Lima is a Marketing Professor at Porto Polytechnic Institute in ISCAP – School of Accounting and Administration of Porto, since 2007. She has a PhD in Marketing Management and she is a research in CEOS (Center for Organizational and Social Studies of the Polytechnic of Porto) with a research work in retailing, digital marketing, branding, luxury and store equity. In research fields she has participated in international conferences and Eramus programs. She is also diretor of a Business post-graduation course and responsible for professional technical course to improve employability among students.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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