Digital Media and Innovation : Management and Design Strategies in Communication

Language: English

Published by Routledge, 2024

1032278463 / 9781032278469

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies.The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.…

Seller Inventory # 9781032278469

Title
Digital Media and Innovation : Management and Design Strategies in Communication
Author
Richard A. Gershon
Publisher
Routledge
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1032278463
ISBN 13
9781032278469
Edition
2nd Edition
Item weight
441 grams
Dimensions
229x152x17 mm

AHA-BUCH GmbH

Einbeck, Germany

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Shipping rates from Germany to U.S.A.

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