Digital Media Economics: A Critical Introduction
Language: English
Published by Sage Pubns Ltd, 2024
- Hardcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 215.23
Quantity: 2 available
Add to basketItem description from seller
critical edition. 344 pages. 9.53x6.69x0.75 inches. In Stock.
Seller Inventory # x-1529796504
- Title
- Digital Media Economics: A Critical Introduction
- Author
- Caraway, Brett
- Publisher
- Sage Pubns Ltd
- Publication year
- 2024
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1529796504
- ISBN 13
- 9781529796506
- Item weight
- 0.69 kilograms
Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won′t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk′s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today′s media technologies that will enrich your understanding of their technical, cultural, and social significance.
Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes:
- chapters on early economic thought and political economy
- a two-part overview of the foundations of economics
- a wide range of examples covering topics such as advertising, user-generated content and smartphones
The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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