Digital Marketing
Language: English
Published by PHI Learning, 2021
- Softcover
- New

Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
£ 16.70
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- Title
- Digital Marketing
- Author
- Vibha Mathur (author) & Saloni Arora (author)
- Publisher
- PHI Learning
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 8194800277
- ISBN 13
- 9788194800279
Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing.
Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration.
Key Features
- Interesting facts to inspire students' curiosity.
- Real-life case studies for easy grasping of the subject.
- Chapter-end summary for quick recapitulation.
- Review questions for practice.
- Glossary to assist students to understand commonly used terms.
- Multiple Choice Questions (MCQs) for self-assessment and evaluation.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Vibha Mathur has successfully completed two Post-doctoral research projects approved by the University Grants Commission (UGC) in the years 2005 and 2009, respectively. She has also completed an Innovative Project granted by University of Delhi in 2014. She has several publications to her credit including books and articles in various national and international journals on international business and India's economic problems and policies. She was the Head of Academic Committee and Member, Organizing Committee in the International Conference on 'Social Media Marketing– Opportunities and Challenges' in 2019 at Jesus and Mary College.
Saloni Arora is Assistant Professor in the Department of Commerce, Jesus and Mary College, University of Delhi. An alumna of University of Delhi, she has qualified Companies Secretary Professional Programmes, conducted by the Institute of Company Secretaries of India (ICSI). She has several publications to her credit and has presented papers in National and International Conferences. She has also co-authored a book on Investing in Stock Markets.
"About the title" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
AbeBooks seller since November 22, 2018
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