Digital Marketing: Strategy, Implementation and Practice

Chaffey, Dave and Ellis-Chadwick, Fiona

ISBN 10: 0273746103 / ISBN 13: 9780273746102

Published by Pearson, 2012

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Bibliographic Details

Title: Digital Marketing: Strategy, Implementation ...

Publisher: Pearson

Publication Date: 2012

Binding: Paperback

Condition: Used; Good

Edition: 5th or later Edition

About this title

Synopsis:

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

About the Author:

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.