Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)

[ YING ] DAI FU&amp#183; CHA FEI ( Dave Chaffey ) DENG

ISBN 10: 7302600821 / ISBN 13: 9787302600824

Published by Tsinghua University Press, 2022

About this Item

Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m.

Seller Inventory # DR003121

Bibliographic Details

• Title: Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)
• Publisher: Tsinghua University Press
• Publication Date: 2022
• Language: English
• ISBN 10: 7302600821
• ISBN 13: 9787302600824
• Binding: paperback
• Condition: New

About this title

Synopsis

Language:Chinese.paperback.Pub Date:2022-04.publisher:Tsinghua University Press.description:Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic co