Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)
Language: English
Published by Igi Global Scientific Publishing, 2020
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 244.96
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Add to basketSeller Inventory # I-9781799829638
- Title
- Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)
- Author
- Pinto, Filipe Mota; Guarda, Teresa
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2020
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1799829634
- ISBN 13
- 9781799829638
"Synopsis" may belong to another edition of this title.
About the Author
Teresa Guarda received her PhD in Systems and Information Technologies in 2015 from Minho University. She is a researcher in ALGORITMI Research Centre of Minho University, Portugal, (research team Intelligent Data Systems (IDS), Information Systems and Technologies (IST) R&D group); is a member and responsible for Conferences and International Relations of the interdisciplinary research group BITrum. She already has relevant indexed publications in the main research topics: Pervasive Systems, Marketing Intelligence, Intelligent Decision Support Systems, Intelligent Systems, Business Intelligence, Crowdsourcing, Data Mining and Knowledge Discovery, Data Security, Information Science, Smart Destinations, Internet-of-Things, Computer Theory, Knowledge Management, Cybersecurity, Applied Social and Educational Technologies. She has also been organizer of several conferences and workshops, and reviewer of many indexed journals and conferences in these topics. She has been a professor and researcher in different academic institutions in Portugal since 1991; currently is Director of the CIST Research and Innovation Center, Faculty of Systems and Telecommunications, Santa Elena Provincial State University (Ecuador); and visiting Professor at Security and Defense Department of Universidad de las Fuerzas Armadas (Ecuador).
"About the title" may belong to another edition of this title.
California Books
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