Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing
Language: English
Published by CreateSpace Independent Publishing Platform, 2015
- Softcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
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- Title
- Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing
- Author
- Bradley, David J.
- Publisher
- CreateSpace Independent Publishing Platform
- Publication year
- 2015
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1507642245
- ISBN 13
- 9781507642245
You're exhausted, tired, and burdened by the chaos that is "digital marketing". You have business growth goals to meet over the next 12 months. You already tried some marketing tactics and met with different consultants, agencies, and potential hires. Still, there’s still no clear answer…
How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion dollar budget, this might be easy. But, we aren’t in that position.
Discover The Key to Business Growth, Goal Attainment, and Powerful Marketing
It takes just two things...
First, how can you turn your digital presence into something useful, like leads or customers? A digital sales funnel will help you do that.
Bonuses that come with the book are listed below.
The Six Stages of the Digital Sales Funnel
- Stage 1: Generate Demand
- Stage 2: Capture Quality Leads
- Stage 3: Nurture Leads
- Stage 4: Convert Leads into Customers
- Stage 5: Close, Deliver, & Satisfy
- Stage 6: Referrals and Follow Up
But that alone doesn’t mean much unless there’s a clear purpose. To have a purpose, we need a digital strategy.
5-Step Process to Digital Strategy Development
- The First Step – Where are you today?
- The Second Step – Finding Your Ideal
- The Third Step – Mapping Out Your Plan
- The Fourth Step – Getting Your Hands Dirty
- The Fifth Step – Recap & Review
Did you notice we didn’t say that you have to know how to do popular digital marketing tactics?
Here's why: You'll learn the importance of things like search engine optimization, online advertising, marketing automation, lead capture forms, and so on.
But we don't worry about how to do them. It isn’t our job to know how to code a website, or do SEO, or any of that technical knowledge. That’s not what getting digital marketing right is about.
We do want to know how these techniques will help grow our business and if they make sense to help us reach our goals. That’s what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy.
What moves us from today to our ideal future? The only way is to first know your ideal future state, where you are today, and what will help you in that journey. That's why we need a digital strategy.
Developing a strategy like this is exciting!
Whether you call it online marketing, internet marketing, or digital marketing, what you really want is a reliable method to grow your business and reach your company's vision.
With an 80/20 approach, your company, large or small, can achieve those goals. You'll learn about focusing on the 20% of what you need to know to achieve 80% of the results. Don't worry about reaching 100%; you'll have technical experts in areas like web development, online advertising and SEO to do that.
It's this digital strategy framework that turns you into a masterful digital marketer.
Digital marketing can be the way to grow your business and attain your goals. It is powerful marketing. You just need a digital sales funnel and a strategy.
Bonuses
- Digital Sales Funnel Template
- Ideal Customer Profile Template
- GDMR Official Workbook
- 57 Headline Formulas
Buy your copy of Getting Digital Marketing Right today to start growing your business, meeting your goals, and becoming a masterful digital marketing strategist!
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About the Author
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
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