Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
Language: English
Published by Que Publishing, 2018
Series: Book 48 of 48 - Que Biz-Tech
- Softcover
- Used
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- Title
- Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
- Author
- Hemann, Chuck; Burbary, Ken
- Publisher
- Que Publishing
- Publication year
- 2018
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0789759608
- ISBN 13
- 9780789759603
- Edition
- 2nd Edition
- Series
- Book 48 of 48: Que Biz-Tech
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
- Prioritize―because you can’t measure and analyze everything
- Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
- Measure real digital media ROI: sales, leads, and customer satisfaction
- Track the performance of all paid, earned, and owned digital channels
- Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
- Start optimizing digital content in real time
- Implement advanced tools, processes, and algorithms for accurately measuring influence
- Make the most of surveys, focus groups, and offline research synergies
- Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem
― Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
"Synopsis" may belong to another edition of this title.
About the Author
Ken Burbary, Consultant and Digital Marketing Professor at Cornell Johnson Graduate School of Management, has 20+ years of online marketing and advertising experience, including a deep background in digital and social media. He served as VP - Group Director, Strategy and Analysis at Digitas, working with global brands from American Express and Bank of America to P&G and GM.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
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