Digital Marketing: 2025 Release ISE
Language: English
Published by Mcgraw-Hill Education Okt 2025, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
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Add to basketItem description from seller
Neuware - Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to 'do digital marketing'.Relevant chapters designed to engage students through 'Thinking about Global Digital Marketing', 'Legal and Ethical Issues', 'Privacy and Security Considerations' and 'Value Creation'.Designed to support multiple teaching formats through McGraw Hill's Connect with personalized reading experience of SmartBook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.
Seller Inventory # 9781265064976
- Title
- Digital Marketing: 2025 Release ISE
- Author
- Raj Sachdev
- Publisher
- Mcgraw-Hill Education Okt 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1265064970
- ISBN 13
- 9781265064976
- Edition
- 2nd Edition
- Item weight
- 894 grams
- Dimensions
- 253x205x21 mm
Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing”.
Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation”.
Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of SmartBook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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