The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age

Michael Gale

ISBN 10: 1626344647 / ISBN 13: 9781626344648

Published by Greenleaf Book Group Llc, 2017

Seller Inventory # mon0000152874

Synopsis:

Thrive in the Digital Age Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid bus

About the Author: Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry's primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest. Chris Aarons has helped launch dozens of companies and products using a unique mix of digital, sales, and marketing strategies. At Pulsepoint Group, Chris helped leading organizations become digital in both their practice and delivery. In 2006, he launched one of the first social media departments at AMD and later wrote the book Social Media Judo: The Essential Guide to Mastering Social Media and Delivering Real Results. Chris also teaches digital marketing at the University of Texas at Austin and has won numerous awards for his digital programs while working for clients such as Adobe, Amazon, AMD, Cisco, Dell, HP, LG, Microsoft, Philips, and others.

Bibliographic Details

Title: The Digital Helix: Transforming Your ...
Publisher: Greenleaf Book Group Llc
Publication Date: 2017
Binding: hardcover
Condition: Good