Digital Creativity Model and Its Relationship with Corporate Performance

Language: English

Published by Springer, Springer Aug 2016, 2016

3319399896 / 9783319399898

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This item is printed on demand - Print on Demand Titel. Neuware -This book provides theoretical and practical backgrounds for the digital creativity management and related Agent-Based Modeling (ABM) results on the basis of a set of realistic assumptions in which several topics such as knowledge network, diversity, individual creativity, team creativity, exploration and exploitation, and organizational creativity are discussed. Until now, there has been no clear-cut methodology by which creativity management can be articulated and materialized into the business process management within companies and corporate performance. Though many approaches have been proposed to tackle the creativity research issues, this book adopts a new approach which assumes that the network structure formulated by interrelationships among team members decides individual creativity and team creativity as well, and ABM-based simulations lead to robust analysis of corporate performance over time. Typical examples of network structure under consideration in this study are degree centrality and structural hole (an opportunity to broker the flow of information between people, and control the projects that bring together people from opposite sides of the hole). This book suggests detailed analysis of source code used in implementing a prototype digital creativity simulation engine with related snap-shots and ABM results, so that readers can understand hard core of how to design and implement ABM tasks related to target problems, and extract implications from the ABM results.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 80 pp. Englisch.…

Seller Inventory # 9783319399898

Title
Digital Creativity Model and Its Relationship with Corporate Performance
Author
Kun Chang Lee
Publisher
Springer, Springer Aug 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3319399896
ISBN 13
9783319399898
Item weight
137 grams
Dimensions
235x155x5 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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