Digital Communication and Media Linguistics: With Case Studies in Journalism, PR, and Community Communication
Language: English
Published by Cambridge University Press, United Kingdom, Cambridge, 2022
- Softcover
- Used
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AbeBooks seller since March 16, 2007
Condition: Used - Very good
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Add to basketItem description from seller
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
Seller Inventory # GOR014373290
- Title
- Digital Communication and Media Linguistics: With Case Studies in Journalism, PR, and Community Communication
- Author
- Aleksandra Gnach (Zurich University of Applied Sciences)
- Publisher
- Cambridge University Press, United Kingdom, Cambridge
- Publication year
- 2022
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1108748279
- ISBN 13
- 9781108748278
- Item weight
- 671 grams
- Dimensions
- 190.0 x 245.0
"Synopsis" may belong to another edition of this title.
About the Author
Wibke Weber is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her research focuses on visual semiotics, image analysis, digital storytelling, data visualization, information design, multimodality, and virtual reality, and she has published several books and journal articles in all these areas. She has previously worked as a journalist in public and private media companies.
Martin Engebretsen is Professor of Language and Communication at University of Agder, Norway. His research interests include visual and multimodal communication, rhetorics, discourse analysis, digital communication and journalism. He has published numerous books and journal articles at the intersection of linguistics and media studies. Prior to becoming an academic, he worked as a newspaper journalist.
Daniel Perrin is Professor of Applied Linguistics and Vice President at 'ZHAW' Zurich University of Applied Sciences, Switzerland. His research focuses on text production in professional settings. Before starting his academic career, he worked as a journalist and writing coach and is still engaged in training and coaching media and communication professionals as well as leaders in education, economy, and politics in the framework of transdisciplinary projects.
"About the title" may belong to another edition of this title.
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