Digital Banking : Impact of Customers' Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks
Language: English
Published by LAP LAMBERT Academic Publishing, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 91.80
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The book explores how customers' perceptions influence their adoption and usage of digital banking services across different demographic profiles. It examines various dimensions of perceived risk-such as financial, security, privacy, and performance risks-as well as perceived rewards, including convenience, speed, cost-effectiveness, and accessibility. The study compares responses from customers of public and private sector banks, highlighting differences in trust, technological readiness, and satisfaction levels. The findings reveal that while rewards drive adoption, perceived risks-especially security concerns-can significantly hinder digital banking usage. The book offers strategic recommendations for banks to mitigate these risks and enhance the user experience, thereby boosting digital banking adoption across sectors.
Seller Inventory # 9786208225247
- Title
- Digital Banking : Impact of Customers' Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks
- Author
- Thokala Vijaya Kumar
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6208225248
- ISBN 13
- 9786208225247
- Item weight
- 596 grams
- Dimensions
- 220x150x24 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.67 | £ 38.14 |
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AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
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AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
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E-Mail: abebooks@aha-buch.de
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